When you're opening a cold can of beer, the last thing you want to consider is that plastic six-pack holder it can be found in winding up around a seagull's neck or in a turtle's stomach. So, one Florida-based craft beer brewery has actually developed an innovative solution.
Saltwater Brewery is presenting completely edible six-pack rings for their Screamin' Reels IPA, with the assistance of advertising agency We Believers. The holders are constructed out of a pulp from byproducts of the developing process, such as wheat and barley. Not just does this make them absolutely naturally degradable, but they're likewise simply as strong as their plastic equivalents.
So far, the company has created a few hundred of the holders. However, they want to up their production to cater for 400,000 six-pack rings every month, Gustavo Lauria, CCO and creator of We Follower, told Creativity-Online. More than that, the services have high hopes that the larger breweries and beverages services might likewise follow suit and develop their own edible six-pack ring holders.
In many states, conventional six-pack rings now need to be made 100 percent photodegradable under federal law. Although this may have rather relieved the issue for marine life, an estimated 1 million birds and 100,000 aquatic animals and turtles still die from the six-pack holders a year, after being allured or swallowing them.
However, with the world's oceans ending up being gradually more and more blocked with plastics, seeking inventive solutions to consumable packaging is constantly an inviting idea.
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